Arizona Daily Wildcat
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Mechanical Requirements

Dimensions: Tabloid page is six columns wide by 16 inches deep.
An ad is measured in column inches. Multiply the number of columns wide by the number of inches deep to determine total column inches. Ad must be in full column measures. No half columns accepted.
1 column: 1-9/16 inches (9-1/2 picas)
2 columns: 3-5/16 inches (20 picas)
3 columns: 5-1/16 inches (30-1/2 picas)
4 columns: 6-13/16 inches (41 picas)
5 columns: 8-1/2 inches (51-1/2 picas)
6 columns: 10-1/4 inches (62 picas)

Ad Submission

Ads not designed by the Wildcat need to be submitted electronically through the Internet or on disk. Please use the following guidelines:
--Macintosh file formats: TIFF, PDF.
--You may FTP your ad to our server (call for information), or send it attached to an email (if under 1MB) to display@wildcat.arizona.edu (You must contact your Wildcat representative to secure ad space with an insertion order before your electronic ad will be processed.)
--If providing your ad on disk, please use a 100 MB Zip or a 650 CD-ROM disk.
--Set halftones at 100 lines per inch (200dpi).
--Unfortunately, we are no longer able to accept veloxes, negatives or paper ads.