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Commission & Cash Discount
All Wildcat rates are non-commissionable, net rates. There are no cash discounts.

Terms of Payment
--All advertisers are required to pay in advance, before deadline, unless a Wildcat credit application has been properly completed by the advertiser and approved by the Wildcat.
--Make checks payable to the Arizona Daily Wildcat.
--Visa and MasterCard accepted.
--For advertisers with credit terms: payment in full is due on or before the final day of the month following insertion. In the event that payment is not made within 30 days after the statement date, a late payment charge of 1.75 percent monthly will be charged. Accounts 60 days past due are subject to collection.
--The Wildcat reserves the right to withdraw or restrict credit privileges.
--University of Arizona departments and student organizations must pre-pay with Interdepartmental Billing Forms, checks or cash.

Guaranteed Placement
Position requests will be honored when possible. Guaranteed position may be purchased in advance for a 15 percent premium over the cost of the ad's space. Position is not guaranteed until it has been secured by your representative.

ROP Depth Requirements
Minimum ad size is two column inches. Ads are measured in half-inch increments. No ad may be less than one inch deep. Any ad exceeding 13 inches in depth will be billed at 16 inches.

Advertising Policy
Advertising Acceptability: The Wildcat reserves the right to reject any advertising, for any reason, or to request revisions, even after an insertion order has been signed. The standards guiding the acceptance of advertising are available by requesting a copy of the Wildcat's official "Advertising Acceptability Policy." Advertising simulating news copy must be marked "Advertisement."
Proofs: The Wildcat's design team provides ad building and typesetting at no charge to the advertiser. One proof per ad is furnished at no charge if requested at least three working days prior to publication.
Copyright: Advertising that is designed and produced by the Wildcat staff becomes the property of the Wildcat and cannot be reproduced or used without the Wildcat's consent.
Back Billing: Advertisers failing to meet their contract volume at the end of the contract term will be charged the difference between the contract rate and the open rate (or the contract rate for which they qualify) for all advertising for the duration of the contract.
Refunds, Credits or Makegoods (Retail and Classified Display Ads): In spite of our best efforts, copy errors occasionally occur in material we typeset for our advertisers. If your ad has an error in it, report it immediately. The Wildcat's liability will not exceed the actual cost of the ad in question and liability for an omitted ad will be limited to publishing the advertisement in a subsequent issue.
Disclaimer: The advertiser agrees to assume all liability for any ad placed in the Wildcat, and to save the Wildcat harmless for any claim that may be brought against the paper by reason of the publication of the advertiser's message, and to reimburse the Wildcat for any expenses or losses arising from any such claims.

Display Advertising Deadline Advertising space and copy deadline for regular issues is noon, two business days prior to publication. Special issues have earlier deadlines. Check with your sales representative.