Why can't we get a cheap, good burrito?

By Robert Breckenridge
Arizona Summer Wildcat
July 10, 1996

The simplest form of the burrito (little burro) can provide a nutritious and satisfying solution to virtually any hunger; beans and cheese wrapped in a flour tortilla make a delicious meal. Made at home and in restaurants, this might be the most popular f orm of Mexican food in our country, if not the world. Our own Student Union offers two sources for these delectable taste treats, but one of these locations is shirking its responsibility to its patrons, cheating them out of a subtle, yet all too valuable , element of a dining experience.

Fast food and chain restaurants must maintain standards and routines in order to ensure that products are of equal quality at every outlet. This allows consumers to expect and receive virtually identical Big Macs in Butte, Montana and Atlanta, Georgia. Wh en searching for burritos, Taco Bell often comes to mind as a supply for demand. Experience would indicate that these tasty morsels arrive fresh and hot at a very reasonable price. They contain all of the essential burrito elements and come wrapped in an ingenious manner. It is this arena which requires some discussion. The Taco Bell Express in the Student Union is producing a less than stellar burrito with respect to that wrapping.

Folding technique cannot be undervalued. The ability to cleverly fold a tortilla around semi-fluid contents is one of the most important aspects of Taco Bell culture. The correct technique allows for easy, one-handed consumption - even dip-and-eat with th eir delicious hot sauce. However, the university's Student Union outlet is not producing that standard wrap, thus requiring utensils for clean and efficient consumption. This is antithetical to the notion of "Express," the defining characteristic of this particular venue, and a disappointment based on the expectation established at other outlets around the Old Pueblo and our ever-shrinking global community.

How can consumers be expected to be satisfied with a product which does not live up to their expectations? If GM just happens to forget to put brakes in your car, do buyers merely grin and bear it? No! They exercise their right to protest, and do so with all their might. The United States is based on high standards, on quality, and when that is marginalized, the importance of our Constitution, of our very existence, is injured as well. We cannot accept an improperly folded Taco Bell burrito. We must stan d up and demand the return of the fold, that proper wrap which allows us to drive and eat at the same time! Live long and Prosper! Fight the Good Fight!

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