By Staff Reports
Arizona Daily Wildcat
October 30, 1997

Nike at a glance


Arizona Daily Wildcat

  • NIKE, Inc., based in Beaverton, Oregon, is a leading designer and marketer of authentic athletic footwear, apparel and accessories for a wide variety of sports and fitness activities. Total revenues for the trailing twelve months ending August 31, 1997, were $9.67 billion.

  • The SWOOSH logo is a graphic design created by Caroline Davidson in 1971. It represents the wing of the Greek goddess NIKE. A mystical presence, the goddess symbolized victorious encounters and NIKE presided over history's earliest battlefields.

  • Nike manufactures 120 different varieties of footwear that do not include animal products, ranging from four different men's basketball shoes to 18 different women's technical running shoes

  • 1985: Chicago Bulls basketball rookie Michael Jordan endorses NIKE line of AIR JORDAN court shoes and specialized apparel.
  • In spring of 1972, the first shoe with the NIKE SWOOSH was introduced. A NIKE T-shirt to promote the shoe becomes the first apparel item.

  • 1997: Revenues reach the $9.67 billion mark. Nike reaches deal with the University of Arizona for at least three years.

Arizona Daily Wildcat

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