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Monday January 22, 2001

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Likins reaches for contributors, goes on TV

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First show of the program focuses on Campaign Arizona, faculty

A new television program called "UA Journal: A Conversation with the President" premiered last night on KUAT-TV to raise UA awareness in the Arizona community.

The program featured a conversation between University of Arizona President Peter Likins and Janet Bingham, the vice president for university advancement.

The show was taped in early January but was aired last night at 6 p.m. The topics discussed were Campaign Arizona and the phenomenon known as "brain drain." It also featured a question and answer session with various members of the UA community.

Likins said the show is an effort to reach beyond the campus to increase financial possibilities. However, he pointed out the show was not a fund-raiser.

"It is a friend-raiser," Likins said. "We want to help the public understand and value what we do."

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