Does anyone remember the name of the lady who recently received mounds of publicity because she crusaded across the country on behalf of women? She claimed that women were being held down by the white male establishment in the form of having to pay highe r prices for dry cleaning and haircuts. She made the front page of the USA Today in January and also was on several network news programs, including NBC's "Day and Date" and ABC's "20/20."

I ask this question because I am wondering what techniques she used to get publicity, as I am thinking of going on a national crusade for the same reason. No, it's not because women have to pay more for dry cleaning and haircuts. I'm a male, so naturally I plan to attack discrimination against my gender. In what form, you ask? How are men discriminated against? Allow me to elaborate.

Last weekend I went to the Wildcat House for a night of unwinding with a group of my friends. I arrived there with a friend of mine, who happened to be a female (call her Liz). After we showed proper identification to the bouncer, we went to the cash regi ster to pay our cover charge. The woman behind the counter looked at me and said "$3, please." So I paid her, this not being an unreasonable amount. Then she looked at Liz and said "$1 please." I was in shock. I asked why Liz could get into the same bar with the same DJ and drink specials for one-third of the price I paid. "She's a girl," explained the cashier.

So, to make things fair, I made Liz give me a dollar so we each paid two dollars to gain entrance into the bar. Amazing. So I went and did a little research. It turns out that most bars have "Ladies' Night" where women pay less for cover charges and dri nks than do men. In addition, I have discovered that in most public restrooms, women enjoy several more amenities than men. For those of you ladies who have not been in a men's restroom, it is typically a bathtub-looking device for those who have to do number one, and a stall or two with no door on it for those who need to do number two.

I have learned that women's bathrooms often resemble living rooms in some of the nicer establishments, and are always better equipped than men's restrooms. How can this be? I thought the male establishment had women oppressed at every turn. Not so. I ha ve never been to a bar where a woman approaches an unknown man and offers to buy him a drink. Yet I know countless women who claim that they have been out and not paid for a single drink, exploiting the generosity of men, then coming home and making fun of the very men who subsidized their night out.

Did you know that women pay the same price for a pack of cigarettes that are considerably larger than the kings that men smoke? I know that any man is free to buy a pack of Virginia Slims 120's, but he would probably get beat up if he smoked them in publ ic. Most men have probably noticed that when you go out to eat with a lady that the server always helps your date with her chair, lets her order first, serves her first, and then puts the bill in front of you. Yes it is petty, but it all adds up.

Now before the opinions page is covered with letters form angry women claiming that the discrimination against men is nothing compared to the way women have been treated in the past, please finish reading this. I am well aware of the injustices that wome n have overcome and are still fighting. I am against sexual discrimination in any forum and in any form. Most of the injustices women fight are or were a part of society, and societal change is very slow to come about. Affirmative action quotas, scholar s and all of the publicity in the world won't change the way people are raised. It will raise young people differently so that injustices will evolve out of society. The UA administrative system probably moves a little faster than societal change. I use d to think that the aforementioned lady was wasting her time trying to get dry cleaners to charge women the same price as men (given the cost of dry cleaning the clothes or cutting the hair is the same for both genders).

Now, I can understand her frustration. Rather than have the government enact legislation to make this form of price discrimination stop, I feel that we should all boycott the dry cleaners, barbers and bars that practice this method of pricing. That means no more ladies' night, girls. Those chumps that buy you your drinks are going to have to pay full price.

Ted Dubasik is an accounting and international business senior.