Milk advocates search for best mustache

Adam F. Jarrold Arizona Daily Wildcat David Molinar, architecture senior, poses for his milk mustache photo yesterday on the UA Mall as part of the Sports Illustrated Campus Fest activities. The student who sports the best milk mustache will have his picture added to a national milk Web site.

The Milk Mustache campaign was on the UA Mall yesterday, telling students why they should drink milk and snapping their pictures while they sported milk mustaches.

Judges from the "Milk, where's your mustache?" advertising agency will select the winning milk mustache photo. The photograph will be published in an ad that will appear in the Arizona Daily Wildcat and will be added to the

national milk Web site at

http://www.whymilk.com/

The milk campaign "is a good way to help students become aware that their bodies still need calcium since their bones continue to grow into their mid-30s," said Kathleen Ellis, representative for the milk campaign.

According to the Department of Agriculture, four out of five college-age women and one in two college-age men do not get the calcium they need.

Jaime Kanuho, civil engineering sophomore who filled out a Milk IQ survey for a free poster, said he does not think he drinks enough milk.

"The only time I have milk is in my cereal, and I rarely have breakfast," he said.

Beth Stewart, nutritional sciences adjunct lecturer and registered dietitian, said college students often miss breakfast and therefore miss a vital time to consume milk.

"It's important for college students to consume 1,200 milliliters of milk a day, or three eight ounce glasses," she said.

Stewart added, "I compare drinking milk to putting money into the bank for retirement. The more calcium you drink now the more you have on reserve when you need it later in life."

Michelle Hamilton, sociology sophomore who had her picture taken with the milk mustache, said, "I never thought about how much milk I should be consuming but I know to be healthy I should drink more."

Kathlyn Smiley, nutrition coordinator for Campus Health Service, said she approves of the milk advertisements because there are no false claims.

The Milk Mustache booth will be on the UA Mall again today from 10 a.m. to 4 p.m., with representatives handing out posters of Spike Lee and Tyra Banks. Students can also have their photograph taken with life-size posters of Pete Sampras and Tyra Banks.