UA should seek more big sponsors

Could you do the basketball program a favor? Get some sponsors to fill the advertisement slots around the basketball court.

Whenever I watch any other schools play I see they have multiple big sponsors around their boards. Why can't the UA get some big-name sponsors and fill the empty slots. I have noticed teams sponsored by Nike, Pepsi, Coke and even The Learning Channel.

The UA has Nike uniforms and serves Coke, why can't we get them to give some money to support our athletics? This could help to expand McKale Center to include the football complex as well as a new weight room.

By Peter Messana (letter)
Arizona Daily Wildcat
February 18, 1997