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Rose Bowl considering corporate sponsorship

By Dan Rosen
Arizona Daily Wildcat
September 8, 1998
Send comments to:
sports@wildcat.arizona.edu

A 74-year-old tradition may soon come to an end as the famous Rose Bowl becomes closer to receiving a corporate name. The Rose Bowl Operating Co., which recently changed the name of the famous bowl game to the Rose Bowl Presented by AT&T, is discussing selling the naming rights to the stadium. The deal will include a 10- to 20-year contract for the company that buys it. That company would then be able to place its name on tickets, programs, news releases, letterhead and most visibly, the famous neon "Rose Bowl" sign on the stadium.

Don't ever say that hard work goes unnoticed. Oregon head football coach Mike Bellotti, who has compiled a 22-13 record with the Ducks as well as two bowl appearances in three years, agreed to new contract that could pay him up to $470,000 a year. The 4-year agreement provides a base salary of $150,000 a year, making him the highest-paid coach in University of Oregon history. Bellotti then would receive extra incentives from radio and television contracts, as well as shoe and clothing agreements with Nike. This new agreement would replace an existing 5-year deal that lasts through 2000.

When reigning Pacific 10 Conference champion Washington State opened its season with a victory over the University of Illinois, the Cougars were without senior defensive tackle Taeao Salausa. Salausa, who had been suspended in July after he was named as the subject of a rape investigation, left the team with the possibility of transferring to Cal-State Northridge, according to team spokesman Rod Commons. With police still investigating the allegation and a report expected by next week, charges have yet to be filed against the 21-year-old. After transferring from Long Beach City College, Salausa, 6-foot-5, 284 pounds, from Long Beach, Calif., was a potential starter for head coach Mike Price this season. He did start one game in 1997 while appearing in every Cougar game including the Rose Bowl.

Pac-10 Heisman Watch:

Cade McNown, UCLA: Did not play this past weekend. Next weekend at home in the Rose Bowl against Texas.

Brock Huard, Washington: Completed 27 of 47 for 318 yards and four touchdowns in a 42-38 overtime victory at Arizona State. Threw his longest touchdown pass of 63 yards in overtime to Reggie Davis. Next weekend, Huard can watch the other Heisman hopefuls at home as Washington has a bye week.

J.R. Redmond, ASU: Rushed 22 times for 108 yards and a touchdown and caught four passes for 68 yards in a losing cause at home against Washington. He also had a 61-yard punt return, which led to a Ryan Kealy touchdown pass.

Chris McAlister, Arizona: Began the Wildcats' season with a 100-yard kickoff return on the first play of the game. On offense, he had one run on a reverse for 12 yards. On the defensive end, he broke up two passes, helping the Wildcats hold Hawaii receivers to 83 yards on eight receptions.

Daily Wildcat projected leader: Brock Huard

Dan Rosen can be reached via e-mail at Dan.Rosen@wildcat.arizona.edu.










Financial Times Fall 98