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flower power

By phil villarreal
Arizona Daily Wildcat
March 4, 1999
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Matt Heistand
Arizona Daily Wildcat

Psychology junior Amy Alfred sells a rose to Mike Morales Tuesday night at the New West/Gotham night club.

Name: Amy Alfred
Age: 20
Major: Psychology junior
Job description: Walk around The New West/Gotham, sell roses to all the dancing fools four days a week. Give people false hope that if they give a flower to that one girl in the Adidas shorts, that girl will give them something in return.
Job advantages: The pay. Alfred gets $1.25-$1.50 for every rose she sells, and she sure can sell. Gets in free to concerts at Gotham.
Job disadvantages: The free concerts. She once had to sit through Sugar Ray.

Batman and Amy Alfred have a surprising amount of stuff in common. Both distribute their form of justice in a place called "Gotham." They both have superpowers - Batman has the ability to round up criminals, and Alfred has the skills to sell flowers to people who don't even know that they want them.

The difference: Batman doesn't get $1.50 for each baddy he throws into Arkham Asylum. Alfred gets that much for selling each rose to a would-be Casanova.

"At first, I only expected about $20 a week," Alfred said. "It turned out to be a little bit more than that."

The way Alfred said "a little bit," what with italics and all, it makes you think that she makes enough money to rival millionaire playboy Bruce Wayne's fortune.

That's because she's a good saleswoman. And she's not afraid to use the amazing powers of guilt to her advantage.

"I've been known to do that," Alfred said. "But only to people that I know - people that I see all the time. I say, 'c'mon, buy a rose!'"

Alfred doesn't work for the dance club. Her employer is Julie Miller, who runs the nameless flower-selling business. Alfred is the only employee. Miller's employees in the pre-Alfred days usually sold about 30 per night. Alfred stepped that figure up a notch.

"Then I started selling 60 and 75 and she freaked out," Alfred said. "It's the easiest, coolest job.

- phil villarreal