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Wednesday April 11, 2001

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Sales of UA merchandise remain strong despite last week's loss

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UA Bookstore and Arizona Bookstore say profits on Final Four merchandise has stayed high

UA Final Four merchandise sales have remained high despite last week's loss to Duke University.

Jeana Preciado, merchandise buyer for the Arizona Bookstore at 815 N. Park Ave., said that a large amount of basketball merchandise, including T-shirts, banners, stuffed wildcats and other items, is still being sold.

"Sales dropped after the loss," Preciado said. "But they still remained strong throughout last week and this week."

Preciado said that sales began going up before the Final Four games, but the store saw a significant gain in sales after the games.

Tiffany Joyner, a pre-medical technology freshman and salesperson at the UofA Bookstore, 1209 E. University Blvd., described the same situation in the bookstore's clothing department.

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