By Tessa Hill
Arizona Daily Wildcat
Monday April 7, 2003
Campus and community daytime jazz listeners will now get an earful of daytime news when they tune into public radio station KUAZ.
KUAZ simulcast stations, 89.1 FM and 1550 AM, serve as an educational broadcast and production source for UA, as well as the only source for National Public Radio news in southern Arizona. Changes, which take effect today, will replace the station's daytime jazz programming between 9 a.m. and 3 p.m. with four popular news and information programs in its weekday schedule.
Mark it
"Here and Now"
11 a.m. ö noon
Up-to-the-minute news coverage, science, technology, personal finance, culinary and cultural stories
"Talk of the Nation"
Noon ö 2 p.m.
Current headlines linked with listeners' thoughts and Q & A with field experts "Science Fridays"
"The World"
2 p.m. ö 3 p.m.
Breaking international news, in-depth features and commentaries
"Marketplace"
3 p.m. ö 3:30 p.m., 6:30 ö 7 p.m.
Economics, international business, finance, and everyday life
all shows air Monday - Friday
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"It's become clearer that the NPR audience wants more NPR, and that's what we are hoping to do," said Sarah T. Evans, radio community-relations manager for KUAT Communications Group.
The new programming includes shows such as "Here and Now," which will feature up-to-the-minute news coverage, as well as science, technology and cultural stories. The other shows, "Talk of the Nation," "The World" and "Marketplace," will offer international and local news, question and answer sessions and information that will link the economy to listeners' everyday lives.
"These changes to KUAZ, which emphasize news and information programming
during daytime hours, will make our station much stronger by giving more of our listeners the types of programs they say they want," said Radio Station Manager John Kelley.
Evans said the changes are a response to the decline in listeners following NPR programming every morning.
"It became apparent that there was a lot of tune out after our previous morning edition," she said, adding that the station hopes to not only gain a larger listening audience by offering a variety of news related programs, but to keep the previous audience for a longer period of time. This larger audience will also help pay, via listener donations, for the increased cost of changing the KUAZ programming.
"The NPR programs are expensive and will mean an additional cost to the station," said Evans.
Although she would not disclose the total cost necessary to change the station's programming, Evans said that with one third of all the station's revenue coming from listener donations, the difference will probably be made up relatively soon.
Although the station cut its daytime jazz program, listeners can still tune in for weeknight jazz airing from 7 p.m. to midnight.
"We remain committed to jazz · our long östanding support for jazz, and all the arts, will continue."