Activities start this morning with "fireside chat," black-tie gala tonight
Officials with the UA's Campaign Arizona will announce their five-year fundraising goal at noon today.
After three years of planning and name changes, the UA's largest-ever private fundraising campaign will have a goal to reach that is expected to be hundreds of millions of dollars.
"Once you set a goal, you've got to make it," University of Arizona President Peter Likins said.
At 8:30 a.m. today, Likins will have a "fireside chat" with UA students to explain what Campaign Arizona is and what it may achieve, said Dana Weir, UA Foundation spokeswoman.
"It's for students that aren't quite as familiar (with Campai gn Arizona) as the rest of us," Weir said.