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'I Like Mike' campaign heats up around campus


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By Brett Fera
Arizona Daily Wildcat
Friday, September 3, 2004
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Sorry UA sports fans, Mike Stoops isn't running for president this year, although 2008 hasn't been completely ruled out.

In the meantime, the UA Students in Free Enterprise have taken a new spin on Stoops' first season with the Wildcats, showing support for the head coach by creating T-shirts, buttons and bumper stickers emblazoned with the logo "I Like Mike."

"Basically, what we're really trying to do is just rally support and create really positive feelings about Mike Stoops," said retail and consumer sciences junior Jane Rishel, co-president of SIFE.

The items, which have been on sale for the past two days on the UA Mall, will again be available for purchase today at the group's kickoff rally from noon to 2 p.m., on the stage on the UA Mall, and tomorrow, prior to the UA football game against Northern Arizona, from 4 to 6:30 p.m. at Penguin's Frozen Yogurt, 825 E. University Blvd.

T-shirts cost $15, while buttons are $2 and bumper stickers are $1. Today only, students who show a valid CatCard can purchase a shirt for $12.

As part of today's kickoff rally, anyone who shows up wearing or purchases an "I Like Mike" T-shirt will receive a free small frozen yogurt from Penguin's. The rally will conclude with a parade from the UA Mall to Penguin's on University Boulevard.

The group created and trademarked the logo - mocking the 2004 presidential election - last week with the help of Hollis Graphics, a local design company. The items have been up for sale on the UA mall the past two days. All proceeds will go toward paying for the group's philanthropic events scheduled for later this year, Rishel said.

"This is all fairly new; we've done a lot of work on this in just a short period of time," Rishel said. "We're just trying to support (Stoops) because we really want him to be successful. We're also just trying to increase the school spirit in terms of the football season."

Rishel said SIFE, a non-profit group consisting of over 100 members from 20 different majors, set an initial goal of selling 2,004 shirts, in honor of Stoops' first season at Arizona.

"The 2,004 shirts most likely would be over the next few weeks, just kind of to see how the season goes," she said, adding that the group hopes to sell the items over Family Weekend and Homecoming. "We're trying to involve the community and try to get the people to wear these shirts at the football games."

Rishel said the proceeds from the sales would go toward funding SIFE's plans to visit local and national groups and teach the principles of free enterprise, like personal finance, business ethics, entrepreneurship and international business.

More information can also be found at ilikemike2004.com.



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