Two years ago, Arizona women's basketball head coach Joan Bonvicini, along with the sports marketers, publicized a student section experience for the Wildcats game with Arizona State.
Bonvicini wanted to expose students to women's basketball by selling the student section experience. T-shirts were handed out and students were herded together on the ASU side of the court.
With the new implementation and plans for the Zona Zoo, Bonvicini and other coaches of lower attended games might not have to self-promote much longer öö and they like it.
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